Gender Norms and representation in Media

Event Details

Gender Norms and representation in Media

Time: July 30, 2021 from 6:30pm to 7:30pm
Location: "6:30 pm India time"
Event Type: webinar
Organized By: Bangalore International Centre
Latest Activity: Jul 28, 2021

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Event Description

One of the key pillars of socialisation among family, schools, communities, etc., is the media. Media plays a significant role in promoting and perpetuating patriarchal gender norms. With the advent of the internet, social media platforms, streaming platforms and OTT networks, media has become a pervasive influence in the lives of adolescents. Through this panel discussion we will understand some of the research and analytical tools available that enable us to gauge the impact of media on boys and notions of masculinity. We will understand the importance of having more diversity in the role models presented in mainstream media. We will explore the need to move away from heteronormative and hyper-masculine representations.

We aim to move beyond discussions of holding media accountable to try and provide the audience with the tools and language to critically evaluate gender norms portrayed in the media, to have meaningful conversations with our children about what they are seeing and also to exercise the agency that each of us has in the digital age by way of choosing what we consume more judiciously or choosing what we promote and circulate through our own social media channels.

Join us for a really interesting discussion on Friday, the 30th of July, 2021 at 6.30 pm IST on Gender Norms and Masculinity with the 

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