The role of social norms in influencing and shaping human behaviour is beyond debate. Behaviour change practitioners and policymakers recognise that to influence behaviours, it is important to understand how social norms work and to understand how they interact with numerous other influencers or drivers of behaviour situated in complex ecosystems. This is especially true in collective multicultural societies like those found in South Asia, where religion, caste, class, ethnicity, tribalism, and regionalism influence group norms in different ways.
It is equally important to recognise that norms researchers need to be empathetic to the people and cultures being researched so that the right behaviours and the right drivers are captured, more so when we realise that norms that are often resistant to change. Last, the role of donor organisations cannot be underscored in ensuring the smooth running of research studies or intervention programmes. Thus, an honest and introspective discussion between researchers, practitioners, and donors is vital for sustainable and conscientious norm shifts.
This webinar will provide a platform for just that. Our panel comprises academics, practitioners, and donors with years of experience working on social norms. They will share insights gained from their own work to highlight best practices associated with social norms programming and research. Awareness of the same will help increase the effectiveness of interventions addressing social norms in the field.
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