A MEASURE Evaluation webinar titled “Child Marriage Prevention in Amhara Region, Ethiopia” will take place February 11, 2014, at 10:00AM EST. The webinar will be led by Anastasia Gage, MEASURE Evaluation’s Principal Investigator at Tulane University, and will focus on her recent study on the effect of communication exposure and social influence on parents’ and guardians’ attitudes towards child marriage in Ethiopia. The webinar will address the study and its findings. The study found that mass media and interpersonal communication exposure were positively associated with knowledge of marriage legislation, perceptions that marriage before age 18 was “too early”, and beliefs in daughters' rights to individual marriage choice among parents/guardians in Amhara Region, Ethiopia. The findings imply that child marriage-prevention programs should diversify information channels, reinforce perceived advantages of delayed marriage, and adopt a social influence perspective. Register online to attend the webinar by providing your name, email address, country, and organization. After registering, you can access the webinar on February 11 using your provided email address and a link that will be sent to you.